Nic's blog...

One Minute Manager - In One Minute

October 29,2011 In a company of 25 people, how many people actually work for the owner? The answer – none. Nobody ever really works for someone else – EVERYONE, without exception, works for themselves. As a manager, it’s my job to help other people work better, amass a greater skill set and build a marketable employment record so that they leave my team richer than when they joined. Obviously in the process of working on their career, they’ll benefit my organization – but they don’t work FOR me – they have their own goals and objectives, their own dreams and passions. It’s a small distinction......

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CFO’s The Latest To Bid Farewell To Bean Counters

October 22,2011 Australia’s Chief Financial Officers are the latest professionals to go on record as saying that accountants need to hone their skills of forecasting, rather than just reporting – according to the Australian Financial review today. CFO’s from some of Australia’s top companies have agreed that especially given the global financial crisis, accountants, more than ever need to shift the way they look at their roles and start taking a more proactive approach with the businesses they either work in or assist. Australia Post’s CFO, Peter Meehan was quoted in the article as saying, “You need to get your hands dirty,” to “understand the business beneath the......

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7 Point Checklist To Test Marketing Copy

October 22,2011 Often I meet business owners who tell me “I can’t write to save my life!” These people generally choose to outsource their marketing writing to professional copywriters. While this is completely fine and in fact, I encourage business owners to use experts in whatever field they need assistance with, I also believe it’s vitally important for a business owner to know what makes for good/bad marketing copy, so that you can: