Nic's blog...
October 16,2011
Having a strong USP is about doing something unique NOT just being unique.
After all, consumers couldn’t care less if you are the only company with a zebra-striped logo and with company cars that feature angel wings on them. All they care about is how well your business is going to fix their problem or fulfil their needs.
So focus on your target market, who they are, where they live, what’s important to them, what frustrates them about doing business with companies in your industry.
Then identify how your company can offer value in a way that significantly out-performs all your competitors (either in an......
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October 16,2011
If you would like a free copy of my white-paper on Facebook for Coaches & Accountant valued at $29.95 - your free ... simple email me at nic@nicclark.com
So you got your Facebook page created. Great, you’ve hurdled a major milestone. But what’s next? Certainly, you’d want your prospective audience to view your page and like it.
It’s not that easy, unfortunately.
First you have to assess your page. Have you customized it sufficiently so that it readily reflects what you offer (read: what’s there to like)? Will visitors who visit your page for the first time intuitively know what your page is about? Are there compelling content to ‘like’, in the first place?
......
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October 15,2011
Out of the 231 Cash Flow improvement strategies developed by Nic Clark here are the 39 Price Improvement strategies as thought provokers as my way of saying thank you. You use them in brainstorming sessions to support thoughts on how you may improve price. According to Nic Clark, in the majority of cases its not about increasing prices but more about stopping discounting:
1. Remove discounts;
2. Train sales team on adding value;
3. Train team on benefits vs. discount;
4. Train sales team to ask better questions;
5. Use sales scripts;
6. Test & Measure different sales scripts;
7. Train customers on how to buy;
8. Use a mystery shopper service;
9. Mystery shop your competitors;
10. Stop......
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October 14,2011
Unless you are living in the Stone Age, by now you will have realized that Facebook is the place for boosting your business prospects, irrespective of what profession you pursue. This is especially true for accountants, coaches and business advisors. Why?
Well the statistics speak for themselves. There are over 750 million Facebook users worldwide. So even if every one of them was to trade just $1 over the net through Facebook that would amount to a cool $750 million! Now these are numbers any accountant would like to crunch, or a coach roll, or a business advisor to play around with. Folks! We are talking about serious money to be made on Facebook.
But why should......
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